Textale is conscious about pollution caused by used textile resources and provides a creative solution – the company renews used textile by creating new clothes. They have a boutique for recreated clothes, organize creative workshops, spread the idea of conscious fashion and the possible re-use of textile.
The main feature of Textale’s visual identity is sewing, or stitching. This is the most basic act to renew an old garment or to create a new one. Bright and playful stiches indicate creativity, that has a significant role in the company’s workshops. Sewing is a part of Textale’s brand ideology and practice: in the workshops they provide basic knowledge how to be creative with your own clothes so that they could be used again.
The symbol X was selected to be a central mark of visual identity. Its shape indicates connection: different clothes, garments are used to create something new.