Sawabona is a coffee seller, providing high quality coffee beans from Africa. The word sawabona is a Zulu greeting, meaning “I see you”.
The visual identity of Sawabona represents their services and highlights the meaning of the company name. Letter O in the typeface is transformed to the shape of an eye with a coffee bean. This symbol is enough for the logo to convey a message about the services (providing coffee), give a hint about the product features (wakening, eye-opening coffee), and to create a consistent brand representation (the symbol echoes a meaning of the company name).