Children outgrow their clothes fast and even though the clothes are still perfect, they are not used anymore. With this in mind, Nouget buys such clothes and resells them. The company’s goal is to reduce pollution caused by textile, and to prolong the usage of children clothes.
A playful logo for children clothing market. Natural colours retain a connection with ecology and eco-friendly business. The symbol of acorn comprises several meanings. An acorn is full of future potential, and directly refers to natural growth (an oak), while metaphorically it also indicates growth of children and the need to renew their clothes.